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Amazon Most Popular Digital Gaming Store In The US With A 39% Reach

Vyom Chaud
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Digital games are becoming increasingly popular with every passing day. There are several online gaming stores vying for a piece of share in the digital gaming market. According to the numbers presented by, Amazon currently leads the market in the United States with a 39% reach among the customer base.  

39% of US gamers bought games from Amazon stores last year

A recent survey from data company Statista claims that Amazon is the most popular digital gaming store among the United States gamers. The survey was conducted among 5,111 individuals who play video games and have spent money on digital purchases. The survey, which allowed multiple answers, asked the respondents “Where have you spent money online on digital video games in the past 12 months (downloads, in-app purchases)?”. The survey was conducted from October 2022 to September 2023 and respondents were aged 18-64 years.

Amazon Games/Prime Gaming took the top spot with 39% of gamers picking the store as an option. Google Play Store was not far behind with 36% of US gamers having made a purchase from the store within the last 12 months.

Sony’s PlayStation Store comes next with 34% of votes. The PS store is the most popular console dedicated store in the United States. Apple’s App Store and Apple Arcade combined to get 33% reach for the tech giant in the digital gaming market.

EA Sports’ EA Play/Origin is next but quite far behind the already-mentioned stores with a 25% approval rate in the survey. Microsoft Store could only manage the sixth spot on the list with a 23% share of votes. 

Epic Games Store/Launcher is next with 22% of votes followed by Blizzard/ with a 20% share. Compared to the popularity of its current console Switch, Ninetndo’s eShop is not that popular among the US gamers with only 20% of them having shopped from it during the past year.

Steam, a popular PC gaming store from Valve, is next with a 18% success rate in the survey. from Polish gaming company CD Projekt is next on the list with 13% share.

Humble Bundle, a digital storefront owned by Ziff Davis, and Ubisoft’s Store/Uplay/Connect were tied at the bottom with 10% share of votes each.

Vyom Chaud
Vyom Chaud

Vyom Chaud left his IT job to follow his love for soccer. He has been writing about the beautiful game for the last 6 years contributing articles to The Daily Mail, Vocal, Fan Sided and many other publications. He can spin stories with numbers and thinks data is beautiful. An avid Arsenal fan, he spends most of his time dissecting the nuances of the game. He has played football, cricket and badminton at an amateur level.