Argos and Primark are the most popular online fashion brands in the United Kingdom. According to the numbers presented here by Nokyc.com, both brands have a brand awareness of 94% among UK residents.
Argo and Primark more popular than international brands like H&M and Zara
When it comes to the fashion e-commerce in the United Kingdom, regional brands like Argos and Primark outshine the rather popular global brand names such as H&M & Zara.
According to the results of the latest survey, available on Statista.com, both Argo and Primark registered a 94% brand awareness among the respondents of the survey.
Argos Limited is a British retailer owned by Salisbury’s and mainly operates in the United Kingdom. Meanwhile, Primark is an Irish brand that has a presence in multiple European countries and the United States.
Next on the list are Marks & Spencer and Next, both with a brand awareness of 93% in the survey. Both are British companies with their headquarters in England, and both have a worldwide presence.
H&M and JD Spots are next on the table, with brand awareness of 92%. H&M is a globally popular brand from Sweden which makes it the most popular fashion brand based out of the British Isles on the list. JD Sports is a UK-based sports fashion brand with a worldwide presence.
John Lewis (UK) is next at 89%, followed by River Island (UK) with 88% brand awareness on the survey. Zara (Spain) is only known to 86% of the UK residents as per the survey results.
The next brands in the bottom half of the list are Debenhams (85%), ASOS (83%), Very (82%), Boohoo (81%), SHEIN (80%), Temu (80%), and PrettyLittleThing (70%).
Out of these brands, Debenhams, ASOS, Very, Boohoo, and PrettyLittleThing are all based/headquartered in the UK. SHEIN has Chinese origins, but it is currently headquartered in Singapore, while Temu is based in China.
The bottom of the list is completed by M and M Direct (UK) and Zalando (Germany), with brand awareness of 51% and 40%, respectively.
