Microsoft’s Bing search engine might have struggled to challenge the supremacy of Google in the Western market. However, it has managed to occupy a significant chunk of the search engine market in China in recent years. According to the numbers presented by NoKyc.com, Bing accounted for 37.48% of desktop search engine traffic as of February 2024.
Baidu has slipped to the second spot with a 31% share
Bing was launched in 2009 by Microsoft. Ever since its launch, Bing has struggled to make a market for itself in the presence of Google. However, Microsoft’s search engine might have found a solid market for itself in China.
Since Google was banned in the country, the search engine in the country was traditionally occupied by local names such as Baidu, Haosou, Sogou, and more. Regardless, Bing has managed to take advantage of the situation and occupy a significant share of the Chinese market.
According to the latest internet data from Statista, Bing boasted a 37.5% share in the Chinese desktop search engine market in February 2024. Up until April last year, Baidu was the most popular desktop search engine in China. However, that month saw Bing overtake Baidu in the market share. Since then, Bing has cemented the top position in the market. Currently, Baidu has a 30.9% share of the desktop search engine market.
Haosou, owned by Qihoo 360, is yet another popular local search engine in China which has been gaining popularity. It currently has a 19.7% market share in the desktop search engine market in China.
Sogou is the next popular search engine on desktops in China. It is owned by Sogou, Inc., which is a subsidiary of Chinese conglomerate Tencent.
Even though Google is banned in China, it still manages to capture about 4% of the market. It is mostly due to the use of Google via VPN in China.
Vyom Chaudhary, editor at NoKyc.com, said: “Bing’s integration with Microsoft products has greatly helped its prospects in China. Furthermore, Bing’s AI chatbot has proved to be quite popular with Chinese users.”
